Actor – director Sasikumar is known for doing innovative things. The novel approach that he adopted for releasing the audio of his next venture Sundarapandian has won the admiration of all.
He did not go abroad for launch or nor had a event drawn by too many speakers. Rather he chose to have a launch in the presence of his mentor Bala and he honoured all technicians who worked with him non-stop for 95 days for making the movie. Also he felicitated two individuals (his associate Socrates who will will making a movie starring Sasikumar and Kannada producer K Manju who is producing a movie with Sasi in the lead).
The event was showcased in a satellite channel (Sun TV) which holds the satellite rights. This has won the admiration of all in the industry who now wants to go the same way.
It may be recalled that for his maiden venture Subramaniapuram, he had audio launch where the then up-and-coming filmmakers Simbhu Devan, Balaji Sakthivel, Ameer sand Goutham Menon. In its 100 the function, the same directors were felicitated.
His second production venture Pasanga witnessed guru-sishya coming together. Musician Balamuralikrishna released and his protege Kamal Haasan received the same.
For Eeasan, he brought filmmakers from various languages under one roof. Anurag Kahyap (Hindi), Ranjith (Malayalam), Yograj Bhat (Kannada) and Trivikram Srinas (Telugu).
Also he honoured Ramanarayanan for completing 100 films in which Ameer took part.
These days when audio functions are losing charm because the speakers speak about industry issues, the novel ideas by Sasikumar has won the admiration of all.