With cinema and cricket emerging two powerful religions in these parts, brands are gaining popularity by roping celebrities from these fields as their ambassadors.
A popular mobile phone company has appointed Virat Kohli and Tamannah as its ambassadors and an ad was being shot in Mumbai on the cricketer and the actress.
The commercial is being directed by popular Telugu filmmaker Trivikram Srinivas. ‘Shooting is on at a specially erected set at a studio in Mumbai,’ sources said.
Apart from visuals, photographs are also being taken using professional lensmen. ‘These stills will be used for print advertisements,’ add sources.