SONY Appoints Karthik Srinivasan as its Brand Ambassador for its Professional Alpha Camera Series

unnamed (1) SONY Corporation has just decided to appoint South Indias leading Advertising and Celebrity photographer Karthik Srinivasan as a brand ambassador for their ALPHA series of professional cameras. Karthik shot to fame in a relatively short span of time, thanks to his unique lighting styles,framing ideas,concepts, and trying to break away from regular approach to commercial shoots; and his entrepreneurship skills.

Karthik Srinivasan made humble beginnings as an aspiring photographer during his boyhood days in a small town called cumbum close to Madurai. He set out for Chennai with the keen idea of becoming a cinematographer, only to receive offers as a model, thanks to his build, frame and attitude. After a 7 year stint as a successful model, Karthik once again looked at his first love photography, and this time he was determined not to look backand he didn’t have to. In a field that is sometimes looked on as impossible to get into without the right social backing, Karthik Srinivasan quickly made a name for himself sans a formal education in photography, sans Godfathers. His unique style of lighting and composition & dedication played a large role in his relatively quick rise to the top, and that is probably why SONY considers him to be an ideal candidate to pose as brand ambassador for their professional range of cameras.

Personally its a great honour to be with SONY which is a international giant, this will be a great opportunity for me to interact with Japanese engineers and other talents from the photography industry all over the world,.says Karthik Srinivasan.

His role as a brand ambassador for SONY would have him conducting workshops and seminars all over the India and abroad & sharing his knowledge and experience in producing images, and also to provide his first hand review of the latest pro level cameras that the company has to offer the industry.