Film director Cheran has come up witha company C2H (Cinema to Home) in Chennai. The grand launch was attended by veteran filmmakers Bharathiraja, K S Ravikumar and K Bhagiyaraj. Prominent film personalities including Thangar Bachchan, Ameer, Dhananjayan, Sasi, S S Stanley, Gnanavelraja among others attended the event.
Speaking on the occasion, ‘Out of nearly 280 Tamil films produced every year, only about 120 films release in cinemas. This is not a welcome trend, especially for youngsters who enter the industry with the hope of a prosperous future. My company C2H will safeguard all the stakeholders without affecting existing eco-system,’ Cheran says.
He said C2H will distribute DVDs on demand to every house besides ensuring pay and watch as soon as it releases in online and D2H facilities for all including those Tamil diaspora loving abroad.