Cheran’s ambitious project C2H will have a formal launch today. Cinema 2 Home’ (C2H) aims to release DVDs officially, simultaneously with the film’s release in theatres.
According to Cheran, it would be part of a new business model to tackle piracy.
It may be recalled that in 2013, Kamal Haasan’s move to release Vishwaroopam on DTH platform was fiercely resisted by theatre owners associations, who argued that it would further reduce their already depleting revenues.
Cheran said the formal release of his movie JK Ennum Nanbanin Vaazhkai will take place today at Nehru Stadium.