The celebration that started as early as 4 am in front of theatres screening Billa 2 still continues, and is expected to go on till night.
Fire crackers were bursted, ‘paal abhishekams’ were performed to cut-outs and banners featuring Ajith and sweets were distributed in front of cinema halls, to celebrate the release of Billa 2.
Theatres all over Tamil Nadu started screening the movie since early in the morning, to cash in on the demand among fans to watch the film on first day itself.
Traffic came to a standstill on arterial stretches like 100 Feet Road, as fans thronged in large numbers in front of the cinema halls. Police personnel were deployed to keep things under control.