Airtel digital TV, the DTH service from the leading telecom operator Bharti Airtel today announced the launch of innovative marketing initiatives around the premier of Kamal Haasans spy thriller Vishwaroopam on the Airtel DTH platform heightening the excitement and thrill for the movie at a press conference addressed jointly by Shashi Arora, CEO- DTH/ Media, Bharti Airtel; Vikas Singh, CEO, Bharti Airtel – Kerala & Tamil Nadu and lead actor Padamashree Dr Kamal Haasan. While Airtel mobile customers now stand a chance to win a lifetime opportunity to meet and interact with Kamal Haasan personally by downloading their favorite Kamal Haasan songs by dialing 543211860 (toll-free) and answering few questions, the customers taking a new Airtel DTH connection between December 29, 2012 and January 2, January 2013 can enjoy up to 20% discount on the movie booking.
Shashi Arora, CEO- DTH/ Media, Bharti Airtel said,
Airtel DTH is thrilled to partner Dr. Kamal Haasan to showcase this much awaited thriller Vishwaroopam. The booking price has been attractively fixed enabling customers an opportunity to enjoy the premier of the movie with as many family members and friends with no worry of the high ticket prices at theatre. This industry first innovative initiative will enhance the TV viewing experience of our customers and enrich their lives while ushering in a new era of innovation and avenues in the industry. I am sure our valued subscribers will make the maximum of it and be the first one to watch the movie of Airtel DTH platform
Commenting on the initiative lead actor, Padamashree Kamal Haasan said, I am happy to be part of this innovative initiative which is the first of its kind in India & is very much in sync with my thought process & movies that are fresh, innovative and out of the box. I am confident that with a vast customer base that Airtel DTH has in the state and across the country, this pioneering venture is going to add a new dimension to the movie industry.
Airel DTH Customers can enjoy the Tamil version of the movie at 9.30pm on January 10, 2013 on Airtel DTHs Pay Per View (PPV) at an affordable price of Rs 1000/- with family and friends in the privacy and convenience of their homes with an unmatched picture quality and sound on MPEG4 DVB-S2 technology. Pre-bookings will be available until January 8, 2013 for a charge of Rs 1,000/- & bookings for the last two days will be priced at Rs. 1200/-. To book the movie, customers can simply SMS VISHWA from their Registered Telephone Number (RTN) to 54325 and an Airtel DTH customer care representative will call back to complete the advance booking. To book a new Airtel DTH connection, customers can SMS DTH to 54325 or call 1800 102 8080 (toll-free).
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